Design Thinking ​
Design Thinking
A methodology that imbues the full spectrum of innovation activities with a human-centered design ethos (=personality).
Edison - "Genius is one percent inspiration and ninety-nine percent perspiration"
Design thinking is a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and business opportunity.
Design thinker characteristics:
- Empathy: imagine multiple perspectives.
- Integrative thinking: ability to think with contradictory ideas.
- optimism
- experimentalism
- collaboration.
Design Thinking Process ​
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Inspiration ​
What's the business problem ? Where is the opportunity? What has changed (or may soon change)?
Look at the world:
- observe what people do
- how they think
- what they need.
Ideation ​
- sketches
- scenarios
- describe the customer journey.
- communicate.
- prototype and test.
Implementation ​
execute the vision.
How to implement Design Thinking in a company. ​
- Involve design thinkers at the start of the innovation process.
- Human centered approach. (factor in human behavior)
- try early and often. (create an expectation of rapid experimentation and prototyping).
- ask consultants.
- blend big and small projects
- budget to the pace of innovation.
- find talent anyway you can
- design for the cycle (make sure employees stay for the whole project)
differences between design thinking and lean startup
Mindset ​
| Correct | Consensus | Non-Consensus |
|---|---|---|
| right | bad | looks weird but works |
| wrong | bad | bad |
wolpertinger ideas
- fuzzy
- unfamiliar
- illogical
- incomplete
- ugly
- high risk
- raises questions
- entagled
Theoretical Underpinning ​
Group Thinking