Problem Identification

Problem identification = first part of research.

Structure

• Introduction
  • Justification. (ex. revenue is down)
  • Context
    • Problem Cluster
  • Problem or challenge

Data gathering

The client or employer you are working with will report gaps between expectation and reality.

You should search for related problems to the problems reported.

data gathering methods:

• communication approach
• analysis of primary sources
• observation
• literature study
• ask questions: convo with client

cleanup:

• stakeholder analysis
• problem cluster

Identify problems that cause other problems: Core Problem. Choose one to research.

following these guidelines for choosing a core problem:

• leave out what you can't influence
  • external factors
  • internal factors (management choices)
• Take the most relevant remaining candidate:
  • Prioritization.
  • Cost-Benefit analysis.

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